DEFIANCE, Ohio — A national naloxone awareness campaign is now rolling down America’s highways.
Keller Logistics Group, a family-owned, third-generation trucking and logistics company based in Defiance, Ohio, unveiled its fentanyl awareness trailer June 27, joining Facing Fentanyl and the American Trucking Associations’ Trucking Cares Foundation in a campaign called Hope Hits the Highway.
What Is Hope Hits the Highway?
Hope Hits the Highway was launched on National Naloxone Day 2026 with a single message: awareness educates, naloxone saves lives. The campaign equips professional truck drivers to carry naloxone, known by the brand name Narcan, and respond to opioid overdoses on the road. Twenty Keller drivers have volunteered to serve as Driver Ambassadors, carrying naloxone in their cabs and trained to administer it at rest stops, truck stops, or alongside a highway.
The effort builds on a fleet of wrapped awareness trailers created by the Trucking Cares Foundation in partnership with Facing Fentanyl. Keller’s contribution is Truck #6, a 53-foot tractor-trailer wrapped with the story of Jayden Miller, a 19-year-old lost to fentanyl poisoning.
“When this story came to us, twenty of our drivers volunteered to carry naloxone and be ready to save a life on the road,” said Bryan Keller, CEO of Keller Logistics Group. “We don’t just hang our values on the wall. We put them on the highway.”
A Mother’s Mission
Adrienne Sautter, Facing Fentanyl’s operations director and Jayden’s mother, brought the campaign to Keller. At the June 27 unveiling, a line of Keller trucks pulled apart in a crowd-led reveal.
“This truck honors my son Jayden’s life and ensures his story continues to reach people across America,” Sautter said. “By sharing Jayden’s story and raising awareness about the dangers of illicit fentanyl, we have the opportunity to save lives and prevent other families from experiencing the heartbreak our family has endured.”
Why It Matters
Overdoses, fueled by Illicit fentanyl, claim an estimated 70,000 American lives each year, according to CDC data. The DEA reports that a third of counterfeit pills it tests contain a potentially lethal dose of fentanyl. Naloxone can reverse an opioid overdose when administered quickly.
Truck #6 will be part of the Facing Fentanyl flagship family press conference in Times Square, New York, on Aug. 20, 2026. The broader observance of National Fentanyl Prevention and Awareness Day continues Aug. 21, 2026.
You can find free naloxone distributed by Emily’s Hope here.
