PSA Campaign
The Emily’s Hope Youth Prevention Coalition was awarded the 2025 Vern Eide Mitsubishi Tradition of Caring Grant by KELOLAND Media Group. This grant provides thousands of dollars worth of free advertising on KELO-TV and KELOLAND.com.
The coalition has developed a series of Public Service Announcements airing on KELO and other stations.
One Pill Can Kill
The first of four TV spots aired in January and February 2025 telling the story of 15-year-old Kelcy Orr who died in 2023 after taking what she thought was a prescription pill, but it ended up being a deadly dose of fentanyl.
One Choice Can Change Everything
The second spot, “One Choice Can Change Everything,” began airing in April 2025.
The “One Choice Can Change Everything” Public Service Announcement was nominated for a 2025 Upper Midwest Emmy® Award.
Brighten the World
The third spot, “Brighten the World,” featuring Emily and Angela Kennecke, began airing in summer 2025.
Games Are For Fun. Life Is Real.
The fourth spot, “Games Are For Fun. Life Is Real,” warns that it’s never safe to buy a pill online or to chat with someone you don’t know. The PSA began airing in fall 2025.
PSA Partners
This webpage is supported by the Office of National Drug Control Policy (ONDCP) and the Centers for Disease Control and Prevention (CDC) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award funded by ONDCP. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ONDCP, CDC/HHS, or the U.S. Government.