Join the 5th Annual Emily’s Hope Poker Run and Ride for a Cause

Emily's Hope Poker Run

Sioux Falls, SD – Rev up your engines and mark your calendars for the highly anticipated 5th Annual Emily’s Hope Poker Run on June 24th, 2023. This thrilling 100-mile ride around the Sioux Falls area is open to motorcycle riders and all street-legal vehicle enthusiasts. Prepare for a day filled with excitement, camaraderie, and the opportunity to support a great cause.

Registration for the event will take place from 10:30 a.m. to noon at J&L Harley-Davidson, one of the proud sponsors of the Emily’s Hope Poker Run. Their generous support and commitment to the community have played a significant role in making this event possible. We extend our heartfelt gratitude to J&L Harley-Davidson for their continued dedication and support.

Participants can save $5, and get a FREE t-shirt, by pre-registering online for the poker run at the discounted price of $20 ahead of time. On the day of the event, registration will be available for $25. Whether you’re a seasoned rider or a first-time participant, all are welcome to join the event and contribute to the mission of Emily’s Hope.

The ride will commence from J&L Harley-Davidson and culminate at the Blue Rock Bar & Grill, where all participants will reconvene by 5:00 p.m. to draw their poker hands. As the day unfolds, participants will also have the opportunity to participate in an exciting 50/50 raffle and silent auction at the end location, adding to the sense of fun and community engagement.

The silent auction promises something for everyone, with enticing offerings such as Black Hills Cabin Rentals, golf packages, and a variety of restaurant experiences. Bid on these incredible items and experiences to not only support the cause but also treat yourself or your loved ones to memorable outings and adventures.

Over the past five years, funds raised during the Emily’s Hope Poker Run have played a pivotal role in helping 350 individuals gain access to treatment through Emily’s Hope Treatment Scholarships. This remarkable achievement showcases the incredible impact that this event and its participants have on transforming lives and providing much-needed support to those battling substance use disorder. We also have a number of other intiative at Emily’s Hope, including our K-5 Prevention Curriculum.

The poker run will include several stops along the way, creating opportunities for riders to mingle, rest, and enjoy the scenic beauty of the Sioux Falls area. The designated stops include:

  • J&L Harley-Davidson – Starting location with registration from 10:30 a.m. to noon
  • Big J’s Roadhouse | Humboldt, SD
  • Meridian Corner | Freeman, SD
  • Davis Bar | Davis, SD
  • Lennox American Legion | Lennox, SD
  • Blue Rock Bar & Grill – Ending location, participants must return by 5:30 p.m.
  • BONUS STOP: Autoland | Sioux Falls, SD

The Emily’s Hope Poker Run not only promises an exhilarating day of riding but also supports a vital cause. 100% of the donations and registration fees raised during the event will go directly towards furthering Emily’s Hope’s mission to combat stigma and save lives.

We extend our heartfelt gratitude to Billion Automotive and J&L Harley-Davidson for their generous support as sponsors of the 2023 Emily’s Hope Poker Run. Their commitment to the community and dedication to making a difference have been instrumental in making this event possible.

Don’t miss this opportunity to ride, have fun, and support a great cause. Join us on June 24th for the 5th Annual Emily’s Hope Poker Run and be a part of the movement to stop stigma and save lives.

Media Contact:

Anna Fey
Executive Assistant/Marketing Manager
Emily’s Hope

Editor/Producer Note:

Angela Kennecke, CEO and Founder of Emily’s Hope is available for interviews to the organization’s mission. Angela has been featured on NBC Nightly News, ABC World News Tonight, CBS This Morning, NewsNation, and dozens of other national outlets.

Over the last decade as a journalist, Angela has focused many of her stories on the growing opioid crisis. Tragically, her 21-year-old daughter, Emily, died of a fentanyl overdose. In the wake of this personal loss, Angela has taken Emily’s story nationwide and even internationally. She speaks tirelessly about the issues surrounding opioid addiction, a parent’s frustration, and a sense of helplessness, all from the perspective of a mother who has lost her child.

To schedule an interview with Angela Kennecke, please contact Anna Fey at or 605-940-3504.

About Emily’s Hope

Emily’s Hope is a non-profit organization dedicated to removing the stigma of substance use disorder through awareness, education, and prevention; and removing financial barriers for treatment and recovery. Founded by Angela Kennecke in memory of her daughter Emily, Emily’s Hope has helped more than 350 people enter recovery and has developed a prevention education curriculum for students K-12.